We collect and use personal data to personalize and improve your experience with Made by Nacho and better serve you when you are using Services. Examples of how we use data include:
PURCHASE AND PREFERENCE INFORMATION Delivering personalized Services to you, such as analyzing the products you have purchased or browsed.
USER EXPERIENCE Providing you with a good user experience by maintaining accurate user data, delivering comprehensive customer support, providing user support, and offering products, services and features that may interest you.
PRODUCT SUPPORT & IMPROVEMENT Improving the performance and operation of our Platform and Services, including troubleshooting issues you report to us or understanding how you are using Services so we can make them better.
ADMINISTRATIVE COMMUNICATIONS Communicating directly with you about Made by Nacho. Examples of these types of communications may include responses to your inquiries or communication to let you know about upcoming product launches, improvements to Services or order fulfillment.
SECURITY Maintaining the integrity and security of our websites and Services and preventing and detecting security threats, fraud or other criminal or malicious activity.
BUSINESS OPERATIONS Conducting ordinary business operations, such as conducting business research and analytics, corporate reporting and management, resolving customer disputes, or staff training.
RESEARCH & INNOVATION Developing new products, features and services by understanding how you are using our existing Services.
ADVERTISING Providing personalized promotional offers on Services and other selected partner websites (for example, you might see an advertisement for a product on a partner site that you have recently viewed on the Made by Nacho site). We might also share some of your information with marketing service providers and digital marketing networks to present advertisements that might interest you.
COMPLIANCE WITH LAW Compliance with applicable laws, regulations, court orders, government and law enforcement requests.
Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of Services or during your interactions with Made by Nacho representatives. The personal data we collect from you depends on the nature of your interaction with us or on the Services you use, but may include the following:
Contact Data – We collect personal and/or business contact information including your first name, last name, mailing address, telephone number, email address and other similar data. If you create an account, we also collect your username and password.
Payment and Financial Data – We collect data that we need in order to fulfill an order, or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number, expiration date, etc.). We or our payment processing provider(s) handle payment and a financial data In a manner compliant with applicable laws, regulations and security standards.
Location Data – We collect geolocation data when you enable location-based services or when you choose to provide location-related information when interacting with our Platform. We also collect information about your general locations using you IP address and your zip code if you search online for product retailers near you.
Demographic Data – We collect, or obtain from third parties, certain demographic data including, for example, country, gender, age, and general interest data related to you and your pets.
Preferences – We collect information about your preferences and interests as they relate to Services (both when you tell us what they are or when we deduce them from what we know about you) and how you prefer to receive communications from us.
Social Media Data – We receive content you post on our community pages. We may provide social media features that enable you to share information with your social networks and to interact with us on various social media sites.
Other Unique Identifying Information – Examples of other unique information that we may collect from you include information you provide when you interact in-person, online or by phone or mail with our customer support channels, your responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of Services.
Direct Collection – We collect information directly from you and your devices. For example, we collect information when you register an account, buy or return a product, sign up for an e-newsletter, enter a contest, submit or post content, or otherwise contact us. Some of this information is collected using our Automatic Data Collection Tools which include, cookies, web beacons and embedded web links.
Website Browsing Data – We collect information about your visits to and your activity on our Platform, applications or websites “powered by” another company on our behalf including the content (and any ads) that you view and interact with, the address of the website from which you arrived and other clickstream behavior (such as the pages you view, the links you click or which items you've added to your shopping basket). Some of this information is collected using our Automatic Data Collection Tools which include, cookies, web beacons and embedded web links.
Anonymous or Aggregated Data – We collect anonymous answers to surveys or anonymous and aggregated information about how our Services are used. In the course of our operations, in certain cases, we apply a process of de-identification or pseudonymisation to your data to make it reasonably unlikely to identify you through the use of that data with available technology.
We collect data from the following third parties:
Data brokers, social media networks and advertising networks – Commercially-available data such as name, address, email address, preferences, interests, and certain demographic data. For example, personal data may be collected when you access our applications through social media logins (i.e., logging in to our applications using your Facebook or other social media credentials). The basic details we receive may depend on your social network account privacy settings.
Analytics Providers – We also receive non-personal data, such as aggregated or deidentified demographic/profile data, from third-party sources such as companies that specialize in providing enterprise data, analytics and software as a service.
You are not required to share the personal data that we request, however, if you choose not to share the information, in some cases we will not be able to provide you with Services or be able to effectively respond to any queries you may have.
Made by Nacho does not knowingly collect information from children as defined by local law and does not target its websites or services to children.
To prevent loss, unauthorized access, use or disclosure and to ensure the appropriate use of your information, we utilize reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. Made by Nacho retains data as required or permitted by law and while the data continues to have a legitimate business purpose.
We will only share your personal data as follows and, when applicable, only with the appropriate contractual obligations in place:
SHARING WITH AFFILIATES OR SUBSIDIARIES We may transfer your personal data to subsidiaries or affiliates of Made by Nacho for the purpose of managing or supporting certain services.
SHARING WITH SERVICE PROVIDERS & PARTNERS We engage service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the US or in other global locations and may provide services such as transaction support, customer support, sales pursuits on our behalf, order shipment and fulfillment, payment processing, content personalization, advertising and marketing activities (including digital and personalized advertising), IT services, email service providers, data hosting, live-help, management or support of the Platform, business and financial statement auditing and legal advice. Our service providers and partners are required to safeguard any personal data they receive from us and are prohibited from using the personal data for any purpose other than to perform the services as instructed by Made by Nacho.
SHARING OTHER INFORMATION WITH ADVERTISERS We may also transfer information about you to advertising partners (including the ad networks, ad-serving companies, and other service providers they may use) so that they may recognize your devices and deliver interest based content and advertisements to you. The information may include your name, postal address, email, device ID, or other identifier in encrypted form. The providers may process the information in hashed or de-identified form. These providers may collect additional information from you, such as your IP address and information about your browser or operating system and may combine information about you with information from other companies.
COMPLIANCE WITH LAW We may also share your personal data when we believe, in good faith, that we have an obligation to comply with any law, regulation, subpoena, or court order.
You can make or change your choices regarding Automatic Data Collection Tools, as well as receiving either subscription or general communications at the data collection point or by using other methods, which are described in the following sections.
MARKETING & SUBSCRIPTION COMMUNICATIONS Made by Nacho marketing communications provide information about products and/or support and you can select how these communications are delivered – e.g., via postal mail, email, telephone, fax or mobile device. Marketing communications may include new product information, special offers, personalized content, targeted advertising or invitations to submit reviews. You may opt out of receiving these general communications by using one of the following methods:
AUTOMATIC DATA COLLECTION TOOLS - ONLINE When you visit the Platform, you have the option to accept or adjust what cookies you allow us to place on your browser. If you don’t want to allow cookies, please refer to your browser settings. Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our sites or certain content or functionality may not be available. Certain browsers allow you to navigate websites in an incognito or private mode. Once the browser session is closed, typically all cookies collected during the session are automatically destroyed. To opt out of being tracked by Google Analytics across our websites visit http://tools.google.com/dlpage/gaoptout. Even if you opt-out, you might continue to see non-personalized advertisements from Made by Nacho via our partners.
AUTOMATIC DATA COLLECTION TOOLS – MADE BY NACHO COMMUNICATIONS You can disable automatic data collection tools, such as web beacons, in email messages by not downloading images contained in messages you receive (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable automatic data collection tools in the email message due to specific email software capabilities. For more information about this, please refer to the information provided by your email software or service provider.
Under the California Consumer Privacy Act of 2018 (“CCPA”), California residents have certain rights around Made by Nacho’s collection, use, and sharing of their personal information.
Made by Nacho does not sell your personal information and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law. Similarly, we do not offer financial incentives associated with our collection, use, or disclosure of your personal information.
Made by Nacho collects various categories of personal information when you use Made by Nacho’s Services, including identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, and professional information. A more detailed description of the information Made by Nacho collects and how we use and share it is provided above.
If you are a resident of California, you have the right to know what personal information has been collected about you and to access that information. You also have the right to request deletion of your personal information, though exceptions under the CCPA may allow Made by Nacho to retain and use certain personal information notwithstanding your deletion request. You may send your request by email to [EMAIL]. We will not discriminate against you for exercising your rights under the CCPA. An agent may submit a request on your behalf, but you must verify that your agent is authorized to do so.
Separately, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us at [EMAIL] or write to us at the address listed below. Indicate in your email or letter that you are a California resident making a “Shine the Light” inquiry.
If we modify our Privacy Statement, we will post the revised statement here, with an updated revision date. Date Posted: 4/5/2021